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We’re Nothing Naughty, a proudly New Zealand-owned health food and supplement brand based in the little farming town of Tīrau.
We make supplements, snacks, and pantry staples that are allergy-conscious, affordable, and feel-good using quality ingredients, natural sweeteners, and limited ingredients.
By keeping our packaging minimal and selling direct, we skip the big markups and pass the savings on to you.
Straight-up nutrition, made for real life.
Trusted Brand 2025
After 12 years in business, Nothing Naughty is incredibly proud to be recognised as a Trusted Brand for 2025.
Good Nutrition Is Our Mission.
Back in 2012, we were a small contract manufacturer mixing batches for some of the biggest names in the health food space.
But the more we saw, the less it sat right.
Sugar, salt, fillers and inflated prices to match.
So we took a different path.
We created our own range of better-for-you health foods that are allergy and diet conscious, made with care, high in protein where possible, and designed to support healthier choices for everyday Kiwis and Aussies.
Over the years, we’ve grown our team and our product range, but our values haven’t changed:
Keep it simple. Do it properly. Make it accessible.
From protein bars and electrolytes to collagen powders and low-fuss pantry staples, we’re here to fuel your lifestyle with food that works, and feels good too.
Featured In.
Flagship Store.
Our Nothing Naughty flagship store is situated in the heart of Tīrau, Waikato on the route through to Taupō or beyond (from Auckland). It’s the perfect place to stop on your travels and experience all that Nothing Naughty has to offer!
Find us here:
28 Main Road, Tīrau, New Zealand
Open Hours:
Monday - Friday: 8:30am - 4:30pm
Saturday - Sunday: 9am - 4pm
Please note we are closed all Public Holidays.