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NEW: Fruit Rippers!

Say hello to your kid’s new lunchbox favourite! You loved our Fruit Bars… now meet their kid-sized sidekick. Made with real fruit and 100% natural, these soft, chewy bars are perfect for lunchboxes, playground breaks, trips, and after-school munchies.
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NZ owned & made

Why are our prices significantly lower than other brands? It's simple, we manufacture all our products in our Waikato factory. This means we can assure top quality nutrition at arguably, the best prices in NZ.

Nourishing & intentional

Our ingredients are carefully chosen to craft the most nourishing (and tasty!) products we can. Nothing unnecessary, just what your body needs.

Free Fast Shipping

When you spend $30+

5 Health Star Rating

Awarded to our signature Nothing Naughty Protein Bars!

Local Help & Support

We offer chat support during business hours

Stockists around NZ

Find a store near you

Keep it real

Real people. Real food. Real images. No BS. Just quality products that can make a real difference to the well-being of our customers.

We value sustainability

We're passionate about preserving the planet and are continually working towards a smaller carbon footprint through all aspects of the production process. We work with leading NZ packaging suppliers using recycled and recyclable plastics to minimise impact on landfill and the environment.

Shop Top Products

  • Browse our Top Sellers See more

  • Nothing Naughty Protein Bars - Box of 12

    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

    The Tastiest Protein Bars in NZ Looking for a protein bar that supports your fitness goals and actually tastes good? Nothing Naughty Protein Bars a...

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    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

  • Premium NZ Whey Protein - 1kg Jar

    $50.95 - $54.95
    $50.95 - $54.95
    $50.95 - $54.95
    $50.95

    Premium Protein from Grass-Fed New Zealand Cows Ready to take your fitness journey to the next level? Nothing Naughty NZ Whey Protein is a premium...

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    $50.95 - $54.95
    $50.95 - $54.95
    $50.95 - $54.95
    $50.95

  • Electrolyte Hydration Powder 515g

    $16.95 - $16.95
    $16.95
    $16.95 - $16.95
    $16.95

    Replenish & Hydrate - For Active Pursuits Our Premium Electrolyte Hydration Mix is the perfect companion for intense workouts, outdoor adventu...

    View full details
    $16.95 - $16.95
    $16.95
    $16.95 - $16.95
    $16.95

  • Pure Collagen - 500g Jar

    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

    Boost Your Body's Natural Collagen Production Our Pure Collagen Peptides Powders provide bioavailable amino acids and peptides which are important ...

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    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

  • Plant Protein Bars - Box of 12

    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

    Power up with Plant Protein Meet your new "leaving the house must-have". Nothing Naughty Plant Protein Bars are the perfect on-the-go snack—rich in...

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    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

  • Lean Bean Protein - 500g Jar

    $32.95 - $34.95
    $32.95 - $34.95
    $32.95 - $34.95
    $32.95

    Our best tasting plant-based protein yet! Plant-Based | Gluten-Free Made from sustainably sourced fava beans, Lean Bean Protein is blended at our ...

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    $32.95 - $34.95
    $32.95 - $34.95
    $32.95 - $34.95
    $32.95

  • Fibre Syrup 250ml

    $9.95 - $9.95
    $9.95
    $9.95 - $9.95
    $9.95

    Sugar-Free & High in Prebiotic Fibre! Nothing Naughty Fibre Syrup is a natural, low-calorie sweetener that adds the perfect touch of sweetness ...

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    $9.95 - $9.95
    $9.95
    $9.95 - $9.95
    $9.95

  • Premium Super Greens & Reds

    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

    Make everyday wellness easy and delicious Transform your morning routine with this tasty wellness blend, crafted in New Zealand to support your hea...

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    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

Reviews From Our Customers

Let customers speak for us

from 13321 reviews
Premium Powdered Peanut Butter 200g
Brilliant

Absolutely love this stuff! If you are used to eating PB like pics that don’t have added sugar then you will like this, definitely needs a pinch of salt to offset the bitter taste but I love that I can drizzle heaps on porridge, with fruit etc. also works well as a powder added to yoghurt, ice cream, smoothies. Wish it came in a bigger size!

Jennie
Premium Powdered Peanut Butter 200g
Request Low-Carb Protein Bar - Box of 12
Low Carb Bars

Absolutely loved my purchase

Jodie Murray
Request Low-Carb Protein Bar - Box of 12
Collagen Bars - Box of 12
Collagen bar

A very yummy tasting treat not only does Granny & Poppa enjoy it my granddaughter who is 2 also has taken a shine to these bars as well . Suitable for all ages .

Kevin Darlington
Collagen Bars - Box of 12
Nothing Naughty Protein Bars - Box of 12
Great protein bars

Working my way through the mixed box - loving the salted caramel and chocolate brownie bars so far. Will definitely reorder!

Anonymous
Nothing Naughty Protein Bars - Box of 12
Nothing Naughty Protein Bars - Box of 12
Great flavour at a great price.

These work out to be very reasonable per bar and the mixed box allowed us to try all the flavours. The pineapple tastes just like pineapple lumps - amazing. We all had favourites and, for us, there were no dud flavours. Highly recommend

Rachel
Nothing Naughty Protein Bars - Box of 12
Pure Collagen - 500g Refill Bag
Best Collagen

I have been using this collagen powder for over 12 months, hair, nails and skin are all amazing. Highly recommend

Donna Ahu
Pure Collagen - 500g Refill Bag
Request Low-Carb Protein Bar - Box of 12
Product

Excellent as usual

Sam Purcell
Request Low-Carb Protein Bar - Box of 12
Pure Collagen - 500g Jar
Bovine plain Collagen

Have been using this product for several months my nails are improving, certainly recommend this.

Carol
Pure Collagen - 500g Jar
Nothing Naughty Protein Bars - Box of 12
Salted Caramel bars

Absolutely perfect as a snack bar. Great taste and satisfying. Fact I look forward to y mid afternoon sated caramel bar snack. I’ve tried other flavours and they’re OK but not as good as salted caramel.

Janet Meredith
Nothing Naughty Protein Bars - Box of 12
Nothing Naughty Protein Bars - Box of 12
delicious protein bars

these are great, good for the kids when they are playing sport, I love taking them to work great to grab after a workout, they
don't last long in our house.

kris nand
Nothing Naughty Protein Bars - Box of 12
Pure Collagen - 500g Jar

Great taste very happy with the product

Fabrice Desmarais
Pure Collagen - 500g Jar
Ground Blanched Almond 1kg
GREAT BUY

Very good product that arrived very fast and well presented I use this product regularly and will buy again

John Williams
Ground Blanched Almond 1kg
Plant-Based Keto Koko Hot Chocolate Mix - Limited Edition
Chocolate hit without the guilt

If you’re a chocolate lover like me, you are super critical about the taste. Also now we have to think about the dreaded sugar that makes you love it. This product hits the spot for me with its chocolatey taste and smoothness, plus no naughty sugar. What a win win. Thanks Nothing Naughty

Irene Wilson
Plant-Based Keto Koko Hot Chocolate Mix - Limited Edition
Nothing Naughty Protein Bars - Box of 12

they are very nice and a joy to eat when i require a snack

Heather Purvis
Nothing Naughty Protein Bars - Box of 12
Low-Carb Sauce 250ml
Absolutely amazing

Who knew that you could enjoy such a delicious condiment without worrying about the hidden calories, a must have for everyone's pantry.

Carol McKenzie
Low-Carb Sauce 250ml

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