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Natural goodness made in New Zealand

Shop our range of healthy snacks, supplements, and food products, all made locally in New Zealand.
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NZ owned & made

Why are our prices significantly lower than other brands? It's simple, we manufacture all our products in our Waikato factory. This means we can assure top quality nutrition at arguably, the best prices in NZ.

Nourishing & intentional

Our ingredients are carefully chosen to craft the most nourishing (and tasty!) products we can. Nothing unnecessary, just what your body needs.

Free Fast Shipping

When you spend $30+

5 Health Star Rating

Awarded to our signature Nothing Naughty Protein Bars!

Local Help & Support

We offer 24-hour chat support

Stockists around NZ

Find a store near you

Keep it real

Real people. Real food. Real images. No BS. Just quality products that can make a real difference to the well-being of our customers.

We value sustainability

We're passionate about preserving the planet and are continually working towards a smaller carbon footprint through all aspects of the production process. We work with leading NZ packaging suppliers using recycled and recyclable plastics to minimise impact on landfill and the environment.

Shop Top Products

  • Browse our Top Sellers See more

  • Nothing Naughty Protein Bars - Box of 12

    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

    The tastiest protein bars in NZ 5-Health Star Rating!! Gluten-Free Over 15g Whey Protein per bar - keeps you fuller for longer and helps to nouris...

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    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

  • Premium NZ Whey Protein - 1kg Jar

    $44.95 - $49.95
    $44.95 - $49.95
    $44.95 - $49.95
    $44.95

    With no fillers or additives, our Premium NZ Whey Protein Powder provides great value for money. Whey Protein is a convenient way to add protein on...

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    $44.95 - $49.95
    $44.95 - $49.95
    $44.95 - $49.95
    $44.95

  • Pure Collagen - 500g Jar

    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

    Boost Your Body's Natural Collagen Production Our Pure Collagen Peptides Powders provide bioavailable amino acids and peptides which are important ...

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    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

  • Plant Protein Bars - Box of 12

    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

    A delicious and healthy snack option 12g Protein Gluten Free Dairy Free Date Free Vegan Made with pea and rice proteins, almond butter and natura...

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    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

  • Lean Bean Protein - 500g Jar

    $34.95 - $34.95
    $34.95
    $34.95 - $34.95
    $34.95

    Our best tasting plant-based protein yet! Vegan | Dairy-Free | Soy-Free | Gluten-Free Made from sustainably sourced Australian fava beans, Lean Be...

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    $34.95 - $34.95
    $34.95
    $34.95 - $34.95
    $34.95

  • Protein Pancake & Waffle Mix 455g

    $17.95 - $17.95
    $17.95
    $17.95 - $17.95
    $17.95

    Quick and easy pancakes! Just add an egg and milk to the mix and you are ready to cook. Enjoy with your favourite toppings and fruit. Dairy Free G...

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    $17.95 - $17.95
    $17.95
    $17.95 - $17.95
    $17.95

  • Premium Pea Protein - 1kg Jar

    $45.95 - $49.95
    $45.95 - $49.95
    $45.95 - $49.95
    $45.95

    Pea Protein Isolate is a natural vegetable based protein which offers a comprehensive nutritional and amino acid profile. Free of gluten, lactose, ...

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    $45.95 - $49.95
    $45.95 - $49.95
    $45.95 - $49.95
    $45.95

  • MCT Oil Pure Coconut 500ml

    $24.95 - $24.95
    $24.95
    $24.95 - $24.95
    $24.95

    SOURCED FROM 100% PURE COCONUTMCT oil is great for those who are following a ketogenic diet.It is believed to be metabolised more easily by the bod...

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    $24.95 - $24.95
    $24.95
    $24.95 - $24.95
    $24.95
Keto friendly foods

Keto friendly foods

‘Keto’ or the ‘ketogenic diet’ is a commonly used phrase nowadays, particularly for those looking to lose weight. It is beneficial for so much more than this though!

Areas of benefit include mental clarity, improved energy levels, heightened brain function, slowing down/stopping epileptic seizures, hormone control, diabetes prevention/reversal… and the list goes on. Tempting right? 

Shop Keto

Reviews From Our Customers

Let customers speak for us

from 3862 reviews
Nothing Naughty Protein Bar - Single
Surprisling tasty

I was very surprised with this flavour! It gave a wee coffee fix and boost for my afternoon.
I actually think it's my new favourite flavour. If you are a coffee lover, I'd reckon it!

Jennifer Rodrigues
Nothing Naughty Protein Bar - Single
Nothing Naughty Protein Bars - Box of 12
The best protein bars ever!!!

I loved all the different taste and options. Every single flavour had something special and tasty. I will definitely buy them again.

Pamela Marquez
Nothing Naughty Protein Bars - Box of 12
Nothing Naughty Protein Bars - Box of 12
Protein Bars

My daughter and I both love the salted caramel and vanilla protein bars. I have tried a few others and nothing compares to Nothing Naughty. Great taste and they taste like a real treat.

Jackie
Nothing Naughty Protein Bars - Box of 12
Fruit Bar - Single
Delicious fruit snack

I bought a berry bar and really enjoyed it.
Has a nice texture. Would buy again.

Allena D
Fruit Bar - Single
Nothing Naughty Protein Bars - Box of 12
Tu meke

Awesome price, taste and fast delivery 😋

Debby White
Nothing Naughty Protein Bars - Box of 12
Fibre 4 Prebiotic - 750g Jar
Makes you gassy!

I have to say that I am quite literally blown away by this powder! Certainly helps keep things moving. Only down side is I am more gassy than usual, so approach with caution 😂
The salted caramel is delicious! Can’t wait to try the other flavours!

Kelly
Fibre 4 Prebiotic - 750g Jar
Electrolyte Hydration Powder 515g
Refreshing

Found recommended mix a bit strong so diluted down. Refreshing drink and no dry aftertaste that I get with some sports drinks. Bought 3 packs so will see how long they last.

Rodger Darkens
Electrolyte Hydration Powder 515g
Compostable Protein Scoop 25g
Great idea

Far better for the environment than plastic. If we all use that sort of thing we may yet save the planet.

Shirley Cadman
Compostable Protein Scoop 25g
NZ Whey Protein - 1kg Refill Bag
Great stuff

I am a elderly person who has a problem with unexplained weight loss and I could get it back up regard.ess of what I tried, in fact I was only 45.5kgs, ridiculously low I know. I have tried for many years to get Doctors to listen to me and my concerns about my weight but had no success. I was reading a health article about Whey protein and decided that should give it a go. I had to take it slowly because I am inclined to be lactose intolerant if I have to much lactose. And yahoo, my weight has finally started creeping up. In time I should be back to a healthy weight.

Shirley Cadman
NZ Whey Protein - 1kg Refill Bag
Pea Protein - 1kg Refill Bag
Great Product

Awesome product.
Only issue is the refill bag & jar is a nightmare to actually refill. Powder goes everywhere as the jar mouth isn’t wide enough & bag flow isn’t happening.

KB
Pea Protein - 1kg Refill Bag
Nothing Naughty Protein Bars - Box of 12
Protein bars

I love these bars. They are my daily treat. A great range of flavours with my personal favourite being Mint Chocolate Cookie. Pineapple, Lime Milkshake and Flat White come in second. Ordering is easy and delivery is prompt.

Diana Pacheco
Nothing Naughty Protein Bars - Box of 12
Nothing Naughty Protein Bars - Box of 12
Protein bars

Best protein bars love them

A.
Nothing Naughty Protein Bars - Box of 12
Nothing Naughty Protein Bars - Box of 12
Protein bars

Really liked the flavours and variety. Ordered my next box already!

Sarah Girven
Nothing Naughty Protein Bars - Box of 12
Nothing Naughty Protein Bars - Box of 12
Yummy bars

Great tasting bars. My daily afternoon snack

Kaye
Nothing Naughty Protein Bars - Box of 12
Nothing Naughty Protein Bars - Box of 12

Product arrived by courier in very quick time and the nothing naughty bars where fantastic.
I will certainly be ordering more and have been telling friends how great they are.
Cheers

Wayne Shields
Nothing Naughty Protein Bars - Box of 12

Recipes Using Nothing Naughty

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