Skip to content
Contact Stockists About Blog Fundraising Become a Retailer

NEW: Fruit Rippers!

Say hello to your kid’s new lunchbox favourite! You loved our Fruit Bars… now meet their kid-sized sidekick. Made with real fruit and 100% natural, these soft, chewy bars are perfect for lunchboxes, playground breaks, trips, and after-school munchies.
Shop Now

NZ owned & made

Why are our prices significantly lower than other brands? It's simple, we manufacture all our products in our Waikato factory. This means we can assure top quality nutrition at arguably, the best prices in NZ.

Nourishing & intentional

Our ingredients are carefully chosen to craft the most nourishing (and tasty!) products we can. Nothing unnecessary, just what your body needs.

Free Fast Shipping

When you spend $30+

5 Health Star Rating

Awarded to our signature Nothing Naughty Protein Bars!

Local Help & Support

We offer chat support during business hours

Stockists around NZ

Find a store near you

Keep it real

Real people. Real food. Real images. No BS. Just quality products that can make a real difference to the well-being of our customers.

We value sustainability

We're passionate about preserving the planet and are continually working towards a smaller carbon footprint through all aspects of the production process. We work with leading NZ packaging suppliers using recycled and recyclable plastics to minimise impact on landfill and the environment.

Shop Top Products

  • Browse our Top Sellers See more

  • Nothing Naughty Protein Bars - Box of 12

    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

    The Tastiest Protein Bars in NZ Looking for a protein bar that supports your fitness goals and actually tastes good? Nothing Naughty Protein Bars a...

    View full details
    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95
  • Sold out

    Premium NZ Whey Protein - 1kg Jar

    $50.95 - $54.95
    $50.95 - $54.95
    $50.95 - $54.95
    $50.95

    Premium Protein from Grass-Fed New Zealand Cows Ready to take your fitness journey to the next level? Nothing Naughty NZ Whey Protein is a premium...

    View full details
    $50.95 - $54.95
    $50.95 - $54.95
    $50.95 - $54.95
    $50.95
    Sold out

  • Electrolyte Hydration Powder 515g

    $16.95 - $16.95
    $16.95
    $16.95 - $16.95
    $16.95

    Replenish & Hydrate - For Active Pursuits Our Premium Electrolyte Hydration Mix is the perfect companion for intense workouts, outdoor adventu...

    View full details
    $16.95 - $16.95
    $16.95
    $16.95 - $16.95
    $16.95

  • Pure Collagen - 500g Jar

    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

    Boost Your Body's Natural Collagen Production Our Pure Collagen Peptides Powders provide bioavailable amino acids and peptides which are important ...

    View full details
    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

  • Plant Protein Bars - Box of 12

    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

    Power up with Plant Protein Meet your new "leaving the house must-have". Nothing Naughty Plant Protein Bars are the perfect on-the-go snack—rich in...

    View full details
    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

  • Lean Bean Protein - 500g Jar

    $32.95 - $34.95
    $32.95 - $34.95
    $32.95 - $34.95
    $32.95

    Our best tasting plant-based protein yet! Plant-Based | Gluten-Free Made from sustainably sourced fava beans, Lean Bean Protein is blended at our ...

    View full details
    $32.95 - $34.95
    $32.95 - $34.95
    $32.95 - $34.95
    $32.95

  • Fibre Syrup 250ml

    $9.95 - $9.95
    $9.95
    $9.95 - $9.95
    $9.95

    Sugar-Free & High in Prebiotic Fibre! Nothing Naughty Fibre Syrup is a natural, low-calorie sweetener that adds the perfect touch of sweetness ...

    View full details
    $9.95 - $9.95
    $9.95
    $9.95 - $9.95
    $9.95

  • Premium Super Greens & Reds

    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

    Make everyday wellness easy and delicious Transform your morning routine with this tasty wellness blend, crafted in New Zealand to support your hea...

    View full details
    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

Reviews From Our Customers

Let customers speak for us

from 13223 reviews
Pure Collagen - 500g Refill Bag
Collagen - Unflavoured

I was sceptical as I've never used products like these before, but was looking for something to help with hair loss and a few aching joints. I add it to berry protein bowls, mug cakes, general baking, quiches, soups, etc., and it works well. Two months in, and I can feel the difference in my joints - still losing a lot of hair, but perhaps more time is needed. Supporting an NZ company feels good. Quick service, fast delivery.

Tamar Aiono
Pure Collagen - 500g Refill Bag
Bone Broth Protein Powder - 500g Jar
Vanilla is great!

I bought vanilla and have been pleasantly surprised! I will be buying regularly. Thanks

Penny S
Bone Broth Protein Powder - 500g Jar
Bone Broth Protein Powder - 500g Jar
Very nice

Tastes great, i've really enjoyed this as a nice change from my usual whey protein

Andrew
Bone Broth Protein Powder - 500g Jar
Collagen Bars - Box of 12
Our go to

These are perfect, gives you that little chocolate fix. No after tastes, just a few chia seeds to pick out of your teeth, but they are worth it.

Scary
Collagen Bars - Box of 12
Fruit Rippers - Box of 8
Grandies love them

These are a great afternoon snack or pop in the lunch box. Grandies love them.

Scary
Fruit Rippers - Box of 8
Fibre 4 Prebiotic - 750g Jar
GREATNESS

Great jar (great to keep) great product that lives up to its promise

Helen Johnston
Fibre 4 Prebiotic - 750g Jar
Pure Marine Collagen & Vitamin C - 300g Refill Bag
Vanilla marine collagen

Love it! I have noticed a difference when i dont tale it...not ideal at all. Hubby accidentally broke my jar and i gave it a couple of weeks. My skin was dry and itchy. Particularly my face hands and where my tags sit on my back. Eyes dry and itchy and hips bursitis has been inflammed. Always an idea to see if its missed!

Amelia
Pure Marine Collagen & Vitamin C - 300g Refill Bag
Pure Collagen - 500g Refill Bag

Easy to order, swift delivery. Nice to use refills with my original glass jar. I buy the vitamin C free collagen so I can use it in my milkshakes and I can't taste it.

Clare
Pure Collagen - 500g Refill Bag
Hemp Protein Refill 1kg NATURAL
Awesome

My refill packet arrived quickly and I’m still using it in my daily smoothie.
Love it. My son in law has also started using Hemp Seed Powder!

Judy Roberts
Hemp Protein Refill 1kg NATURAL
Nothing Naughty Protein Bars - Box of 12

Taste great, good ingredients

Marie
Nothing Naughty Protein Bars - Box of 12
Pea Protein - 1kg Refill Bag
Chocolate protein powder

I find it tasty. A little gritty maybe but I got used to it very quickly. I have it most days with my lunch to boost my protein intake. Doesn’t upset my stomach. It’s got a chocolate taste to it but not overly sweet. Will definitely re order

Beth
Pea Protein - 1kg Refill Bag
Premium Pea Protein - 1kg Jar
YUMMY AND DREAMY - Vanilla Pea Protein

Best plant-based protein there is. Texture is perfection and goes well with everything. Great to put with overnight oats or weet-bix !!

Maddison Rose
Premium Pea Protein - 1kg Jar
NZ Whey Protein - 1kg Refill Bag
Great protein powder

Love this protein powder, love the favorites

Nat Potts
NZ Whey Protein - 1kg Refill Bag
Lean Bean Protein - 500g Jar
Lean bean vanilla

This product was recommended by the sport science tutor at the Polytechnic where I work. I'm happy with product and use it in smoothies and on my porridge.

Tina Verschoor
Lean Bean Protein - 500g Jar
Pure Marine Collagen & Vitamin C - 300g Refill Bag
Marine collagen vanilla

This product was recommended by the sport science tutor at the Polytechnic where I work. I'm happy with product and use it in smoothies and on my porridge.

Tina Verschoor
Pure Marine Collagen & Vitamin C - 300g Refill Bag

Recipes Using Nothing Naughty

See more