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Natural goodness made in New Zealand

Shop our range of healthy snacks, supplements, and food products, all made locally in New Zealand.
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NZ owned & made

Why are our prices significantly lower than other brands? It's simple, we manufacture all our products in our Waikato factory. This means we can assure top quality nutrition at arguably, the best prices in NZ.

Nourishing & intentional

Our ingredients are carefully chosen to craft the most nourishing (and tasty!) products we can. Nothing unnecessary, just what your body needs.

Free Fast Shipping

When you spend $30+

5 Health Star Rating

Awarded to our signature Nothing Naughty Protein Bars!

Local Help & Support

We offer 24-hour chat support

Stockists around NZ

Find a store near you

Keep it real

Real people. Real food. Real images. No BS. Just quality products that can make a real difference to the well-being of our customers.

We value sustainability

We're passionate about preserving the planet and are continually working towards a smaller carbon footprint through all aspects of the production process. We work with leading NZ packaging suppliers using recycled and recyclable plastics to minimise impact on landfill and the environment.

Shop Top Products

  • Browse our Top Sellers See more

  • Nothing Naughty Protein Bars - Box of 12

    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

    The tastiest protein bars in NZ 5-Health Star Rating!! Gluten-Free Over 15g Whey Protein per bar - keeps you fuller for longer and helps to nouris...

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    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

  • Premium NZ Whey Protein - 1kg Jar

    $44.95 - $49.95
    $44.95 - $49.95
    $44.95 - $49.95
    $44.95

    With no fillers or additives, our Premium NZ Whey Protein Powder provides great value for money. Whey Protein is a convenient way to add protein on...

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    $44.95 - $49.95
    $44.95 - $49.95
    $44.95 - $49.95
    $44.95

  • Pure Collagen - 500g Jar

    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

    Boost Your Body's Natural Collagen Production Our Pure Collagen Peptides Powders provide bioavailable amino acids and peptides which are important ...

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    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

  • Plant Protein Bars - Box of 12

    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

    A delicious and healthy snack option 12g Protein Gluten Free Dairy Free Date Free Vegan Made with pea and rice proteins, almond butter and natura...

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    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

  • Lean Bean Protein - 500g Jar

    $34.95 - $34.95
    $34.95
    $34.95 - $34.95
    $34.95

    Our best tasting plant-based protein yet! Vegan | Dairy-Free | Soy-Free | Gluten-Free Made from sustainably sourced Australian fava beans, Lean Be...

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    $34.95 - $34.95
    $34.95
    $34.95 - $34.95
    $34.95

  • Protein Pancake & Waffle Mix 455g

    $17.95 - $17.95
    $17.95
    $17.95 - $17.95
    $17.95

    Quick and easy pancakes! Just add an egg and milk to the mix and you are ready to cook. Enjoy with your favourite toppings and fruit. Dairy Free G...

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    $17.95 - $17.95
    $17.95
    $17.95 - $17.95
    $17.95

  • Premium Pea Protein - 1kg Jar

    $45.95 - $49.95
    $45.95 - $49.95
    $45.95 - $49.95
    $45.95

    Pea Protein Isolate is a natural vegetable based protein which offers a comprehensive nutritional and amino acid profile. Free of gluten, lactose, ...

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    $45.95 - $49.95
    $45.95 - $49.95
    $45.95 - $49.95
    $45.95

  • Fibre Syrup 250ml

    $9.95 - $9.95
    $9.95
    $9.95 - $9.95
    $9.95

    Guilt Free Syrup! SUGAR FREE | DAIRY FREE | GLUTEN FREE Fibre Syrup is a low calorie natural sweetener that also provides a good source of prebioti...

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    $9.95 - $9.95
    $9.95
    $9.95 - $9.95
    $9.95
Keto friendly foods

Keto friendly foods

‘Keto’ or the ‘ketogenic diet’ is a commonly used phrase nowadays, particularly for those looking to lose weight. It is beneficial for so much more than this though!

Areas of benefit include mental clarity, improved energy levels, heightened brain function, slowing down/stopping epileptic seizures, hormone control, diabetes prevention/reversal… and the list goes on. Tempting right? 

Shop Keto

Reviews From Our Customers

Let customers speak for us

from 4734 reviews
Premium NZ Whey Protein - 1kg Jar
Delicious

Love the chocolate flavour - rich and smooth. we mix between choc and vanilla most days, recommend both

Jayne
Premium NZ Whey Protein - 1kg Jar
NZ Whey Protein - 1kg Refill Bag
Tastes great

Delicious, better than expected! Tastes great, not gritty and good for you, definitely recommend

Jayne
NZ Whey Protein - 1kg Refill Bag
Nothing Naughty Protein Bar - Single
Scrumptious

Love a good flat white and this bar is the best.
Guilt free by having one and always have one in my bag in case I’m running late for lunch.
Like making my own box up if the ones I like.
Recommend this product to my friends.

Wendy Guard
Nothing Naughty Protein Bar - Single
Keto Koko Hot Chocolate Mix 300g
Hot Chocolate~Original

I really like it and being keto is even better. Have one every night before bed. Will order again. Great value

Mel Murphy
Keto Koko Hot Chocolate Mix 300g
Lean Bean Protein - 500g Jar
Lean Bean Protein Powder

Love it, adds a lovely flavour to my morning smoothie

Tanya Allison
Lean Bean Protein - 500g Jar
Nothing Naughty Protein Bars - Box of 12

I really like my pineapple protein bars

Dianne Neal
Nothing Naughty Protein Bars - Box of 12
Nothing Naughty Protein Bars - Box of 12
Fabulous

Really yummy flavors. Pineapple tastes like pineapple lumps which was great.

Jessy Moffatt
Nothing Naughty Protein Bars - Box of 12
Fibre 4 Prebiotic - 750g Jar
omg

omg for the first time in years, I don't feel bloated and uncomfortable after a normal meal. Thank you so much for this amazing product! I will continue including this in my diet. I can't be happier with my purchase! A true lifesaver!

Coco
Fibre 4 Prebiotic - 750g Jar
Ground Blanched Almond 1kg
Great Product

Very nice Almond flour and an excellent size.

Robyn Foley
Ground Blanched Almond 1kg
Inulin Prebiotic Fibre 250g
Great Product

A really good product. I use it to sprinkle on top of things and I’m my cooking.
I also found the service really good.

Robyn Foley
Inulin Prebiotic Fibre 250g
Nothing Naughty Protein Bar - Single
The Best Protein Bar

Think this is my new fav! The taste is delicious and makes you helps me with my afternoon sweet craving, so nice being guilt free.

Amber Searle
Nothing Naughty Protein Bar - Single
Premium NZ Whey Protein - 1kg Jar
Light vanilla taste

Great protein powder texture with a light vanilla taste

Krystyna
Premium NZ Whey Protein - 1kg Jar
Pure Collagen - 500g Jar
Collegen

We are both taking this in coffee and finding it mixes well and no taste. Early days yet but our fingernails have bolted and I'm sure my hair has thickened. Just waiting to see how the joints go especially on hubbys injured knee. Great product so far.

Janice Emery
Pure Collagen - 500g Jar
Electrolyte Hydration Powder 515g
Great Product

Bought the Orange flavour for my husband to try. He just likes a bit of flavour in his water bottles for the day. His preference is 3 scoops in 2 litres of water. Will definitely buy again and try new flavours.

Janice Emery
Electrolyte Hydration Powder 515g
Fibre 4 Prebiotic - 750g Jar
Helpful

So far so good. Great taste (Watermelon) and fibre helping with digestion. Losing weight also.

To'oala
Fibre 4 Prebiotic - 750g Jar

Recipes Using Nothing Naughty

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