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Natural goodness made in New Zealand

Shop our range of healthy snacks, supplements, and food products, all made locally in New Zealand.
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NZ owned & made

Why are our prices significantly lower than other brands? It's simple, we manufacture all our products in our Waikato factory. This means we can assure top quality nutrition at arguably, the best prices in NZ.

Nourishing & intentional

Our ingredients are carefully chosen to craft the most nourishing (and tasty!) products we can. Nothing unnecessary, just what your body needs.

Free Fast Shipping

When you spend $30+

5 Health Star Rating

Awarded to our signature Nothing Naughty Protein Bars!

Local Help & Support

We offer 24-hour chat support

Stockists around NZ

Find a store near you

Keep it real

Real people. Real food. Real images. No BS. Just quality products that can make a real difference to the well-being of our customers.

We value sustainability

We're passionate about preserving the planet and are continually working towards a smaller carbon footprint through all aspects of the production process. We work with leading NZ packaging suppliers using recycled and recyclable plastics to minimise impact on landfill and the environment.

Shop Top Products

  • Browse our Top Sellers See more

  • Nothing Naughty Protein Bars - Box of 12

    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

    The tastiest protein bars in NZ 5-Health Star Rating!! Gluten-Free Over 15g Whey Protein per bar - keeps you fuller for longer and helps to nouris...

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    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

  • Premium NZ Whey Protein - 1kg Jar

    $44.95 - $49.95
    $44.95 - $49.95
    $44.95 - $49.95
    $44.95

    With no fillers or additives, our Premium NZ Whey Protein Powder provides great value for money. Whey Protein is a convenient way to add protein on...

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    $44.95 - $49.95
    $44.95 - $49.95
    $44.95 - $49.95
    $44.95

  • Pure Collagen - 500g Jar

    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

    Boost Your Body's Natural Collagen Production Our Pure Collagen Peptides Powders provide bioavailable amino acids and peptides which are important ...

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    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

  • Plant Protein Bars - Box of 12

    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

    A delicious and healthy snack option 12g Protein Gluten Free Dairy Free Date Free Vegan Made with pea and rice proteins, almond butter and natura...

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    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

  • Lean Bean Protein - 500g Jar

    $34.95 - $34.95
    $34.95
    $34.95 - $34.95
    $34.95

    Our best tasting plant-based protein yet! Vegan | Gluten-Free Made from sustainably sourced Australian fava beans, Lean Bean Protein is blended at...

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    $34.95 - $34.95
    $34.95
    $34.95 - $34.95
    $34.95

  • Fibre Syrup 250ml

    $9.95 - $9.95
    $9.95
    $9.95 - $9.95
    $9.95

    Guilt Free Syrup! SUGAR FREE | GLUTEN FREE Fibre Syrup is a low calorie natural sweetener that also provides a good source of prebiotics and dietar...

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    $9.95 - $9.95
    $9.95
    $9.95 - $9.95
    $9.95

  • Premium Pea Protein - 1kg Jar

    $45.95 - $49.95
    $45.95 - $49.95
    $45.95 - $49.95
    $45.95

    Pea Protein Isolate is a natural vegetable based protein which offers a comprehensive nutritional and amino acid profile. Free of gluten, lactose, ...

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    $45.95 - $49.95
    $45.95 - $49.95
    $45.95 - $49.95
    $45.95

  • Protein Pancake & Waffle Mix 455g

    $17.95 - $17.95
    $17.95
    $17.95 - $17.95
    $17.95

    Quick and easy pancakes! Just add an egg and milk to the mix and you are ready to cook. Enjoy with your favourite toppings and fruit. Gluten Free ...

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    $17.95 - $17.95
    $17.95
    $17.95 - $17.95
    $17.95
Keto friendly foods

Keto friendly foods

‘Keto’ or the ‘ketogenic diet’ is a commonly used phrase nowadays, particularly for those looking to lose weight. It is beneficial for so much more than this though!

Areas of benefit include mental clarity, improved energy levels, heightened brain function, slowing down/stopping epileptic seizures, hormone control, diabetes prevention/reversal… and the list goes on. Tempting right? 

Shop Keto

Reviews From Our Customers

Let customers speak for us

from 6324 reviews
Nothing Naughty Protein Bars - Box of 12
So darn good

Love these bars! ALL flavors are delicious 😋

Kara Roderick
Nothing Naughty Protein Bars - Box of 12
Premium NZ Whey Protein - 1kg Jar
Whey protien

I have tasted vanilla flavour from another company before trying Nothing Naughty. I purchased the Nothing Naughty chocolate flavoured one. I believe it isn't really strong in chocotate flavouring. I think I will try vanilla next time.

Claire Devito
Premium NZ Whey Protein - 1kg Jar
NZ Whey Protein - 1kg Refill Bag
Best tasting protein I've had!

Love the taste and as someone who hates protein powder that's a big call! Not gritty at all and nice but mild taste!

Hannah Maher(Breville Club)
NZ Whey Protein - 1kg Refill Bag
Nothing Naughty Protein Bar - Single
Delicious

These are SO GOOD! I’ve only just discovered them and am impressed. I haven’t found a flavour I don’t like

Customer
Nothing Naughty Protein Bar - Single
Nothing Naughty Protein Bar - Single
Yum yum yum

Great flavour, an awesome protein hit to keep you fuller for longer without the protein powder aftertaste that some other manufacturers have. They fit into my weight watchers plan brilliantly as they work out to be low points. Like eating a chewy candy bar without the guilt 😋

s.k.
Nothing Naughty Protein Bar - Single
Premium NZ Whey Protein - 1kg Jar
Amazing Protein!!

I've tried lots of different protein powders, both plant based and whey, and I'll tell you what, Nothing Naughty has nailed it! I'm not lactose intolerant. I love milk, but different whey options from other brands have upset my stomach or made me feel incredibly bloated. Not only does Nothing Naughty's protein not make me feel like that, it tastes amazing and is incredibly easy to mix with lots of different foods! Definitely recommend to anybody unsure about protein options!

Prajay Lal
Premium NZ Whey Protein - 1kg Jar
Pure Collagen - 500g Jar
Unflavoured Collagen

Great product, onto my second jar and have noticed that my nails are stronger, so not breaking easily and my really fine hair feels a lot fuller. I add the natural unflavoured to my hot chocolates (not a coffee drinker) and it mixes in well. Easy to order and prompt delivery. Great value for money.

Nicola
Pure Collagen - 500g Jar
Nothing Naughty Protein Bar - Single
Yum bars

Keeps me going though the day when can’t stop for lunch couldn’t get though otherwise ❤️

Julie Bebbington
Nothing Naughty Protein Bar - Single
Ground Blanched Almond 1kg
Ground among flour

Great product and very fast service

Rob Beattie
Ground Blanched Almond 1kg
Nothing Naughty Protein Bars - Box of 12
Best Protein bars

Great bar, love all them flavours.

Vinetta Kerse
Nothing Naughty Protein Bars - Box of 12
Electrolyte Hydration Powder 515g
Great tasting Hydration

Tastes great good price and the best service ...love love love the orange one

Sharon Wairepo
Electrolyte Hydration Powder 515g
Nothing Naughty Protein Bars - Box of 12
Best protein bars ever!

The nicest protein bars I’ve tried. Love all the flavours. The pineapple reminds me of pineapple lumps! Not chalky like other brands.

Anthea DS
Nothing Naughty Protein Bars - Box of 12
Nothing Naughty Protein Bars - Box of 12
best tasing bars

I love the bars. Lime Milkshake is awesome!!! And a great variety of other flavours. So good to be able to pick and choose what you want.

Nicki Smith
Nothing Naughty Protein Bars - Box of 12
Lean Bean Protein - 500g Jar
Best Protein Powder so far!

I am on a weight loss journey, and I've been taking whey protein since the beginning of the year. However, because of the dairy, my stomach always growls and makes me feel terrible after (I'm lactose intolerant). However, the plant based powder is so easy on my digestive system, and I love how creamy it makes my yogurt! Yum 😋 I can always rely on Nothing Naughty, and I will continue to buy from you forever! Thanks for your hardwork! :)

J.
Lean Bean Protein - 500g Jar
NZ Whey Protein - 1kg Refill Bag
Best protein

Been using this protein for years now. Definitely the best one on the market 10 /10

J
NZ Whey Protein - 1kg Refill Bag

Recipes Using Nothing Naughty

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