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Natural goodness made in New Zealand

Shop our range of healthy snacks, supplements, and food products, all made locally in New Zealand.
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NZ owned & made

Why are our prices significantly lower than other brands? It's simple, we manufacture all our products in our Waikato factory. This means we can assure top quality nutrition at arguably, the best prices in NZ.

Nourishing & intentional

Our ingredients are carefully chosen to craft the most nourishing (and tasty!) products we can. Nothing unnecessary, just what your body needs.

Free Fast Shipping

When you spend $30+

5 Health Star Rating

Awarded to our signature Nothing Naughty Protein Bars!

Local Help & Support

We offer 24-hour chat support

Stockists around NZ

Find a store near you

Keep it real

Real people. Real food. Real images. No BS. Just quality products that can make a real difference to the well-being of our customers.

We value sustainability

We're passionate about preserving the planet and are continually working towards a smaller carbon footprint through all aspects of the production process. We work with leading NZ packaging suppliers using recycled and recyclable plastics to minimise impact on landfill and the environment.

Shop Top Products

  • Browse our Top Sellers See more

  • Nothing Naughty Protein Bars - Box of 12

    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

    The tastiest protein bars in NZ 5-Health Star Rating!! Gluten-Free Over 15g Whey Protein per bar - keeps you fuller for longer and helps to nouris...

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    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

  • Premium NZ Whey Protein - 1kg Jar

    $44.95 - $49.95
    $44.95 - $49.95
    $44.95 - $49.95
    $44.95

    With no fillers or additives, our Premium NZ Whey Protein Powder provides great value for money. Whey Protein is a convenient way to add protein on...

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    $44.95 - $49.95
    $44.95 - $49.95
    $44.95 - $49.95
    $44.95

  • Pure Collagen - 500g Jar

    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

    Boost Your Body's Natural Collagen Production Our Pure Collagen Peptides Powders provide bioavailable amino acids and peptides which are important ...

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    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

  • Plant Protein Bars - Box of 12

    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

    A delicious and healthy snack option 12g Protein Gluten Free Dairy Free Date Free Vegan Made with pea and rice proteins, almond butter and natura...

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    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

  • Lean Bean Protein - 500g Jar

    $34.95 - $34.95
    $34.95
    $34.95 - $34.95
    $34.95

    Our best tasting plant-based protein yet! Vegan | Dairy-Free | Soy-Free | Gluten-Free Made from sustainably sourced Australian fava beans, Lean Be...

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    $34.95 - $34.95
    $34.95
    $34.95 - $34.95
    $34.95
  • Sold out

    Protein Pancake & Waffle Mix 455g

    $17.95 - $17.95
    $17.95
    $17.95 - $17.95
    $17.95

    Quick and easy pancakes! Just add an egg and milk to the mix and you are ready to cook. Enjoy with your favourite toppings and fruit. Dairy Free G...

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    $17.95 - $17.95
    $17.95
    $17.95 - $17.95
    $17.95
    Sold out

  • Premium Pea Protein - 1kg Jar

    $45.95 - $49.95
    $45.95 - $49.95
    $45.95 - $49.95
    $45.95

    Pea Protein Isolate is a natural vegetable based protein which offers a comprehensive nutritional and amino acid profile. Free of gluten, lactose, ...

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    $45.95 - $49.95
    $45.95 - $49.95
    $45.95 - $49.95
    $45.95

  • MCT Oil Pure Coconut 500ml

    $24.95 - $24.95
    $24.95
    $24.95 - $24.95
    $24.95

    SOURCED FROM 100% PURE COCONUTMCT oil is great for those who are following a ketogenic diet.It is believed to be metabolised more easily by the bod...

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    $24.95 - $24.95
    $24.95
    $24.95 - $24.95
    $24.95
Keto friendly foods

Keto friendly foods

‘Keto’ or the ‘ketogenic diet’ is a commonly used phrase nowadays, particularly for those looking to lose weight. It is beneficial for so much more than this though!

Areas of benefit include mental clarity, improved energy levels, heightened brain function, slowing down/stopping epileptic seizures, hormone control, diabetes prevention/reversal… and the list goes on. Tempting right? 

Shop Keto

Reviews From Our Customers

Let customers speak for us

from 4185 reviews
Premium NZ Whey Protein - 1kg Jar
Excellent

Love everything about this whey powder. Awesome glass container, awesome packaging with wool used to stop it breaking in transit, the powder smells delightful and has a beautiful strawberry flavour which is subtle and just right. Makes a cracking smoothie and whole fam were impressed. And you get lots. 👍

Joools
Premium NZ Whey Protein - 1kg Jar
NZ Whey Protein - 1kg Refill Bag
Yummy!

I've only tried the vanilla flavour so far and I really enjoy it!

Jackie Spellman
NZ Whey Protein - 1kg Refill Bag
Pure Collagen - 500g Refill Bag
Excellent!

Very pleased with this product, has really helped my gut problems. Will definitelt keep buying

Jackie Spellman
Pure Collagen - 500g Refill Bag
Nothing Naughty Protein Bar - Single
Best protein bars I’ve ever tried!

I love nothing naughty bars, they are delicious, low in sugar and high in protein. Favourite brand!

Natasha Jacobs
Nothing Naughty Protein Bar - Single
NZ Whey Protein Isolate - 1kg Jar
Just what you need!

Frozen banana smoothie with this protein powder is AMAZING!
Absolutely delicious! I have the chocolate, but will be getting vanilla soon ♥

Marnel Hülsmann
NZ Whey Protein Isolate - 1kg Jar
Pure Marine Collagen & Vitamin C - 300g Jar
Collagen powder

Great taste, love the favors. Feijoa

Kaye
Pure Marine Collagen & Vitamin C - 300g Jar
Pure Collagen - 500g Refill Bag
Good Buy

Good price, reasonable taste, easy refill, not sure about results as it is taken for joint care.
I put it in my Mums yoghurt and she can't taste it. We just buy on repeat, as it is easy to pause when on the subscription if budget is tight that week.
Try it!👍

L.
Pure Collagen - 500g Refill Bag
Keto Sweetener 300g
Sweetener

I use the sweetener in my smoothies and yoghurt and it is my preference. It does not have a grainy feeling or that bitter aftertaste which is not uncommon with artificial sweetener. The only criticism I have is when NN run out of the 1 kilo packs.

Denise Isaac
Keto Sweetener 300g
Premium NZ Whey Protein - 1kg Jar

This is exactly what I hoped for. Both vanilla and chocolate are tasty, some mornings I'll banana and berries. Great source of energy in the morning. Thank you!

Deb
Premium NZ Whey Protein - 1kg Jar
Premium Pea Protein - 1kg Jar
Delicious!

Super tasty in smoothies and blends really well!

Clare
Premium Pea Protein - 1kg Jar
Premium NZ Whey Protein - 1kg Jar
Perfect !

Vanilla whey protein powder = yum. Perfect for so many different recipes !

Taryn Hancock
Premium NZ Whey Protein - 1kg Jar
Fibre 4 Prebiotic - 750g Jar
Thumbs up

It’s good but overly sweet (watermelon) causes extreme gas which can be unpleasant

Michele
Fibre 4 Prebiotic - 750g Jar
Lean Bean Protein - 500g Jar
Fantastic

My favourite so far is the Lean Bean. Nice taste, smooth texture, dissolves easily. Will definitely order again

Michele
Lean Bean Protein - 500g Jar
Nothing Naughty Protein Bar - Single
Love love love

I love the real flavours of these bars. Far more flavour than other protein bars I have tried. Will certainly keep buying them. Also very impressed with the service getting the orders out.

Susan
Nothing Naughty Protein Bar - Single
Nothing Naughty Protein Bar - Single
AMAZING!

I love the pineapple protein bars! It’s like eating pineapple lumps. I tried the flat white bars for the first time and they’re delicious too. Very easy to order online and delivery was super quick! :) will definitely order again soon!

L.
Nothing Naughty Protein Bar - Single

Recipes Using Nothing Naughty

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