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Marine Collagen is Back!

You told us those small, narrow jars weren’t easy to scoop from - so we’ve given our best-selling Marine Collagen a packaging makeover.
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Thanks NZ, From Tīrau

We’re thrilled to have been awarded our first Trusted Brands Award! We couldn’t have reached this milestone without you. Thank you for believing in our mission!
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NZ owned & made

Why are our prices significantly lower than other brands? It's simple, we manufacture all our products in our Waikato factory. This means we can assure top quality nutrition at arguably, the best prices in NZ.

Nourishing & intentional

Our ingredients are carefully chosen to craft the most nourishing (and tasty!) products we can. Nothing unnecessary, just what your body needs.

Free Fast Shipping

When you spend $30+

5 Health Star Rating

Awarded to our signature Nothing Naughty Protein Bars!

Local Help & Support

We offer chat support during business hours

Stockists around NZ

Find a store near you

Keep it real

Real people. Real food. Real images. No BS. Just quality products that can make a real difference to the well-being of our customers.

We value sustainability

We're passionate about preserving the planet and are continually working towards a smaller carbon footprint through all aspects of the production process. We work with leading NZ packaging suppliers using recycled and recyclable plastics to minimise impact on landfill and the environment.

Shop Top Products

  • Browse our Top Sellers See more

  • Nothing Naughty Protein Bars - Box of 12

    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

    The Tastiest Protein Bars in NZ Looking for a protein bar that supports your fitness goals and actually tastes good? Nothing Naughty Protein Bars a...

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    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

  • Premium NZ Whey Protein - 1kg Jar

    $50.95 - $54.95
    $50.95 - $54.95
    $50.95 - $54.95
    $50.95

    Premium Protein from Grass-Fed New Zealand Cows Ready to take your fitness journey to the next level? Nothing Naughty NZ Whey Protein is a premium...

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    $50.95 - $54.95
    $50.95 - $54.95
    $50.95 - $54.95
    $50.95

  • Electrolyte Hydration Powder 515g

    $16.95 - $16.95
    $16.95
    $16.95 - $16.95
    $16.95

    Replenish & Hydrate - For Active Pursuits Our Premium Electrolyte Hydration Mix is the perfect companion for intense workouts, outdoor adventu...

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    $16.95 - $16.95
    $16.95
    $16.95 - $16.95
    $16.95

  • Pure Collagen - 500g Jar

    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

    Boost Your Body's Natural Collagen Production Our Pure Collagen Peptides Powders provide bioavailable amino acids and peptides which are important ...

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    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

  • Plant Protein Bars - Box of 12

    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

    Power up with Plant Protein Meet your new "leaving the house must-have". Nothing Naughty Plant Protein Bars are the perfect on-the-go snack—rich in...

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    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95
  • Sold out

    Lean Bean Protein - 500g Jar

    $32.95 - $34.95
    $32.95 - $34.95
    $32.95 - $34.95
    $32.95

    Our best tasting plant-based protein yet! Plant-Based | Gluten-Free Made from sustainably sourced fava beans, Lean Bean Protein is blended at our ...

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    $32.95 - $34.95
    $32.95 - $34.95
    $32.95 - $34.95
    $32.95
    Sold out

  • Fibre Syrup 250ml

    $9.95 - $9.95
    $9.95
    $9.95 - $9.95
    $9.95

    Sugar-Free & High in Prebiotic Fibre! Nothing Naughty Fibre Syrup is a natural, low-calorie sweetener that adds the perfect touch of sweetness ...

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    $9.95 - $9.95
    $9.95
    $9.95 - $9.95
    $9.95

  • Premium Super Greens & Reds

    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

    Make everyday wellness easy and delicious Transform your morning routine with this tasty wellness blend, crafted in New Zealand to support your hea...

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    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

Reviews From Our Customers

Let customers speak for us

from 13542 reviews
Erythritol Sugar-Free Sweetener 300g
Erythritol

Great for when you need that little bit of sweetness in a recipe for both savoury and sweet.

Sharee Sayers
Erythritol Sugar-Free Sweetener 300g
Compostable Protein Scoop
Great products, great prices.

I'm really happy with my purchase of the Nothing Naughty 1kg pea protein powder + measure scoop. Excellent price point for a great product.

James Chapman-Richards
Compostable Protein Scoop
Creatine Monohydrate Supplement 500g
Works a treat

Clean creatine - No BS,
I have found really effective with results noticeable quickly

Scott Kelly
Creatine Monohydrate Supplement 500g
NZ Whey Protein - 1kg Refill Bag
Clean protein - No BS

Awesome clean protein,full flavour & best value around....easy to purchase & quick delivery

Scott Kelly
NZ Whey Protein - 1kg Refill Bag
Plant Protein Bars - Box of 12
Absolute favourite

My family love these bars - we are dairy free and it is hard to find anything else that matches up. Pineapple is my favourite but all are good. Not sickly or cardboardy. We get them by the box :)

Nellie
Plant Protein Bars - Box of 12
Nothing Naughty Protein Bars - Box of 12
Chocolate Brownie bars

I cannot get enough of these delicious chocolatey bars. Hit the spot perfectly when craving a sweet treat or when hungry during the day. Thanks for making these yummy bars!

Jo
Nothing Naughty Protein Bars - Box of 12
Nothing Naughty Protein Bars - Box of 12

I like all of them

Andrew Perry
Nothing Naughty Protein Bars - Box of 12
GoGenerosity Pay-it-forward
Excellent quick snack

The new Banoffie plant based is great, not super sweet but enough to enjoy. I like the Pineapple also. Need a mixed box 😊

N Williams
GoGenerosity Pay-it-forward
Nothing Naughty Protein Bars - Box of 12

These are delicious

Katrina
Nothing Naughty Protein Bars - Box of 12
Pure Collagen - 500g Jar

Natural Unflavoured. So easy to blend in with my morning shake - and no unpleasant texture or after-taste. Love the super quick service and Nothing Naughty packaging ... my glass jar arrived safely boxed and secure in its little woolly blanket. Thank you Team.

Nikki
Pure Collagen - 500g Jar
Pea Protein - 1kg Refill Bag
Excellent!

Husband and I are plant based and have this at breakfast for a protein boost. Tastes great alone but we add banana and blueberries with chai. It mixes well. Delivery is always fast and love the refill option.

Vicki
Pea Protein - 1kg Refill Bag
Bone Broth Protein Powder - 500g Refill Bag
Love this product

Love adding this to everything - pancakes, oats, smoothies and the kids seem to like the taste too.

Soni Singh
Bone Broth Protein Powder - 500g Refill Bag
Pure Collagen - 500g Jar

Love this no bad taste so easy to use and fantastic service

Lisa Andrews
Pure Collagen - 500g Jar
Premium NZ Whey Protein - 1kg Jar

Best flavor i have tryed so far and fantastic service

Lisa Andrews
Premium NZ Whey Protein - 1kg Jar
Pea Protein - 1kg Refill Bag

Delicious and really appreciate that it comes in a paper bag. Cheaper than iherb I think.

stephen jordan
Pea Protein - 1kg Refill Bag

Recipes Using Nothing Naughty

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