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Natural goodness made in New Zealand

Shop our range of healthy snacks, supplements, and food products, all made locally in New Zealand.
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NZ owned & made

Why are our prices significantly lower than other brands? It's simple, we manufacture all our products in our Waikato factory. This means we can assure top quality nutrition at arguably, the best prices in NZ.

Nourishing & intentional

Our ingredients are carefully chosen to craft the most nourishing (and tasty!) products we can. Nothing unnecessary, just what your body needs.

Free Fast Shipping

When you spend $30+

5 Health Star Rating

Awarded to our signature Nothing Naughty Protein Bars!

Local Help & Support

We offer 24-hour chat support

Stockists around NZ

Find a store near you

Keep it real

Real people. Real food. Real images. No BS. Just quality products that can make a real difference to the well-being of our customers.

We value sustainability

We're passionate about preserving the planet and are continually working towards a smaller carbon footprint through all aspects of the production process. We work with leading NZ packaging suppliers using recycled and recyclable plastics to minimise impact on landfill and the environment.

Shop Top Products

  • Browse our Top Sellers See more

  • Nothing Naughty Protein Bars - Box of 12

    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

    The tastiest protein bars in NZ 5-Health Star Rating!! Gluten-Free Over 15g Whey Protein per bar - keeps you fuller for longer and helps to nouris...

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    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

  • Premium NZ Whey Protein - 1kg Jar

    $44.95 - $49.95
    $44.95 - $49.95
    $44.95 - $49.95
    $44.95

    With no fillers or additives, our Premium NZ Whey Protein Powder provides great value for money. Whey Protein is a convenient way to add protein on...

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    $44.95 - $49.95
    $44.95 - $49.95
    $44.95 - $49.95
    $44.95

  • Pure Collagen - 500g Jar

    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

    Boost Your Body's Natural Collagen Production Our Pure Collagen Peptides Powders provide bioavailable amino acids and peptides which are important ...

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    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

  • Plant Protein Bars - Box of 12

    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

    A delicious and healthy snack option 12g Protein Gluten Free Dairy Free Date Free Vegan Made with pea and rice proteins, almond butter and natura...

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    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

  • Lean Bean Protein - 500g Jar

    $34.95 - $34.95
    $34.95
    $34.95 - $34.95
    $34.95

    Our best tasting plant-based protein yet! Vegan | Dairy-Free | Soy-Free | Gluten-Free Made from sustainably sourced Australian fava beans, Lean Be...

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    $34.95 - $34.95
    $34.95
    $34.95 - $34.95
    $34.95

  • Protein Pancake & Waffle Mix 455g

    $17.95 - $17.95
    $17.95
    $17.95 - $17.95
    $17.95

    Quick and easy pancakes! Just add an egg and milk to the mix and you are ready to cook. Enjoy with your favourite toppings and fruit. Dairy Free G...

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    $17.95 - $17.95
    $17.95
    $17.95 - $17.95
    $17.95

  • Premium Pea Protein - 1kg Jar

    $45.95 - $49.95
    $45.95 - $49.95
    $45.95 - $49.95
    $45.95

    Pea Protein Isolate is a natural vegetable based protein which offers a comprehensive nutritional and amino acid profile. Free of gluten, lactose, ...

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    $45.95 - $49.95
    $45.95 - $49.95
    $45.95 - $49.95
    $45.95

  • Fibre Syrup 250ml

    $9.95 - $9.95
    $9.95
    $9.95 - $9.95
    $9.95

    Guilt Free Syrup! SUGAR FREE | DAIRY FREE | GLUTEN FREE Fibre Syrup is a low calorie natural sweetener that also provides a good source of prebioti...

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    $9.95 - $9.95
    $9.95
    $9.95 - $9.95
    $9.95
Keto friendly foods

Keto friendly foods

‘Keto’ or the ‘ketogenic diet’ is a commonly used phrase nowadays, particularly for those looking to lose weight. It is beneficial for so much more than this though!

Areas of benefit include mental clarity, improved energy levels, heightened brain function, slowing down/stopping epileptic seizures, hormone control, diabetes prevention/reversal… and the list goes on. Tempting right? 

Shop Keto

Reviews From Our Customers

Let customers speak for us

from 5323 reviews
Nothing Naughty Protein Bars - Box of 12
Yum

Great tasting with lovely flavours. Very filling and sustaining 😊

Yvonne Clark
Nothing Naughty Protein Bars - Box of 12
Pure Collagen - 500g Jar
Nice packaging and taste

So far so good - lemon/lime easy to take on its own, and packaging is good - nice to see wool insulation.
Yet to fully see results from taking it (has only been a few weeks).

Dawn T
Pure Collagen - 500g Jar
Nothing Naughty Protein Bars - Box of 12

Great way to try flavours. My son gobbled these up and has asked for more!he liked most flavours not so much coffee or pineapple but doesn’t like those flavours normally!!

Suzy Fraser
Nothing Naughty Protein Bars - Box of 12
Plant Protein Bars - Box of 12
Amazing

These were the nicest protein bars I have tried. They were delicious, filling and satisfying. I especially loved the ginger bar - it’s was better than ginger crunch. I absolutely loved these!

Natasha Harvey
Plant Protein Bars - Box of 12
Nothing Naughty Protein Bars - Box of 12
YUM!

First time customer and bought the mixed case to try them all. Haven’t had a flavour I don’t like yet. They are so delicious!! And they don’t have that awful protein chalky texture. They look small but they actually fill you up! I rate them and I’ll definitely be buying more boxes

Brittany Gillespie
Nothing Naughty Protein Bars - Box of 12
Lean Bean Protein - 500g Refill Bag
12/10 DELICIOUS

Normally can’t find a nice chocolate flavoured protein, especially vegan. This is amazing! Mousse like consistency if you want it that way, or easy shake. Super delicious, will definitely be ordering this again and again!

Chelsea Rogers
Lean Bean Protein - 500g Refill Bag
Pure Collagen - 500g Refill Bag
LOVE IT!

No taste in my morning coffee and there is no weird texture. I am so impress with this powder, I wish I switched over sooner from my previous collagen powder. Very happy with my purchase!

Karika Dormehl
Pure Collagen - 500g Refill Bag
NZ Whey Protein - 1kg Refill Bag
Best Protein Powder

I've tried so many protein powders and this ones the winner. Good taste, no funny texture which others have. Great price for what you get. I use it in baking as well and it works great. Also love how Nothing Naughty do their packaging, no plastic! Highly recommend

Erna Kregting
NZ Whey Protein - 1kg Refill Bag
Plant Protein Bars - Box of 12
An actually yum protein bar!

Love all 3 plant-based protein bar flavours! As a vegan gym-goer protein snacks are super important and I don't like most packaged vegan protein snacks so finding these has been amazing!

Tessa
Plant Protein Bars - Box of 12
NZ Whey Protein - 1kg Refill Bag
Best value

I've used a few different protein powders over the years and this one is the best value for money and quality. Helps that delivery is super fast and efficient and of course the refillable bag and glass jar system! My partner and I both use different flavours so we are always ordering more! Keep it up Nothing Naughty!

Liz
NZ Whey Protein - 1kg Refill Bag
Nothing Naughty Protein Bars - Box of 12
Best bars!

I’m on to my 3rd of 4th box of mixed bars now - I eat them pre or post workout (F45) and occasionally for snacks. Always on the lookout for something that’s not too sweet and fake tasting and these are great. Love getting a variety of flavours - pineapple, lime and flat white are my favs.

Frances B
Nothing Naughty Protein Bars - Box of 12
NZ Whey Protein - 1kg Refill Bag
Such a good protein powder!

This protein powder is great it blends in so well into smoothies, baking and overnight oats!

Hannah Anderson
NZ Whey Protein - 1kg Refill Bag
Nothing Naughty Protein Bars - Box of 12
Best bars ever

I love these bars. They are so tasty yet so healthy. They fill me up enough without a big sugar hit and are my reward after my lunchtime gym workout. (If I’m feeling unmotivated I can tell myself. “You can have a nothing naughty bar after you get back from the gym” and it helps)

Rachael S
Nothing Naughty Protein Bars - Box of 12
Plant Protein Bars - Box of 12
The best!

Honestly the yummiest plant protein bars I’ve ever had!
-Taste incredible (all three flavours!)
-fantastic, simple ingredients
-perfect texture
-hit my afternoon craving sweet spot
-low calorie, high nutrient, high protein
-fast shipping
-affordable!

Buy these, you won’t regret it

Kfs
Plant Protein Bars - Box of 12
Nothing Naughty Protein Bars - Box of 12
Protein Bars

Love these bars! Great for extra protein before or after the gym. All the flavours are delicious too.

Lynda Stewart
Nothing Naughty Protein Bars - Box of 12

Recipes Using Nothing Naughty

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