Skip to content
Contact Stockists About Blog Fundraising Become a Retailer

NEW Bars in Jars!

Have a Nothing Naughty lover in your life? Our Limited Edition Bars In Jars is the perfect Christmas gift.
Shop Now

Natural goodness made in New Zealand

Shop our range of healthy snacks, supplements, and food products, all made locally in New Zealand.
Shop Now

NZ owned & made

Why are our prices significantly lower than other brands? It's simple, we manufacture all our products in our Waikato factory. This means we can assure top quality nutrition at arguably, the best prices in NZ.

Nourishing & intentional

Our ingredients are carefully chosen to craft the most nourishing (and tasty!) products we can. Nothing unnecessary, just what your body needs.

Free Fast Shipping

When you spend $30+

5 Health Star Rating

Awarded to our signature Nothing Naughty Protein Bars!

Local Help & Support

We offer 24-hour chat support

Stockists around NZ

Find a store near you

Keep it real

Real people. Real food. Real images. No BS. Just quality products that can make a real difference to the well-being of our customers.

We value sustainability

We're passionate about preserving the planet and are continually working towards a smaller carbon footprint through all aspects of the production process. We work with leading NZ packaging suppliers using recycled and recyclable plastics to minimise impact on landfill and the environment.

Shop Top Products

  • Browse our Top Sellers See more

  • Bars in Jars - Limited Edition

    $39.95 - $39.95
    $39.95
    $39.95 - $39.95
    $39.95

    Have a Nothing Naughty lover in your life? Our NEW Limited Edition Bars In Jars is the perfect Christmas gift. 🍫 12x Protein Bars in the jar🫙 Glas...

    View full details
    $39.95 - $39.95
    $39.95
    $39.95 - $39.95
    $39.95

  • Nothing Naughty Protein Bars - Box of 12

    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

    The tastiest protein bars in NZ 5-Health Star Rating!! Gluten-Free Over 15g Whey Protein per bar - keeps you fuller for longer and helps to nouris...

    View full details
    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

  • Premium NZ Whey Protein - 1kg Jar

    $44.95 - $49.95
    $44.95 - $49.95
    $44.95 - $49.95
    $44.95

    With no fillers or additives, our Premium NZ Whey Protein Powder provides great value for money. Whey Protein is a convenient way to add protein on...

    View full details
    $44.95 - $49.95
    $44.95 - $49.95
    $44.95 - $49.95
    $44.95

  • Pure Collagen - 500g Jar

    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

    Boost Your Body's Natural Collagen Production Our Pure Collagen Peptides Powders provide bioavailable amino acids and peptides which are important ...

    View full details
    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

  • Plant Protein Bars - Box of 12

    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

    A delicious and healthy snack option 12g Protein Gluten Free Dairy Free Date Free Vegan Made with pea and rice proteins, almond butter and natura...

    View full details
    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

  • Lean Bean Protein - 500g Jar

    $34.95 - $34.95
    $34.95
    $34.95 - $34.95
    $34.95

    Our best tasting plant-based protein yet! Vegan | Gluten-Free Made from sustainably sourced Australian fava beans, Lean Bean Protein is blended at...

    View full details
    $34.95 - $34.95
    $34.95
    $34.95 - $34.95
    $34.95

  • Fibre Syrup 250ml

    $9.95 - $9.95
    $9.95
    $9.95 - $9.95
    $9.95

    Guilt Free Syrup! SUGAR FREE | GLUTEN FREE Fibre Syrup is a low calorie natural sweetener that also provides a good source of prebiotics and dietar...

    View full details
    $9.95 - $9.95
    $9.95
    $9.95 - $9.95
    $9.95

  • Premium Pea Protein - 1kg Jar

    $45.95 - $49.95
    $45.95 - $49.95
    $45.95 - $49.95
    $45.95

      UPDATE: Unfortunately due to supply delays our glass jars won't be restocked until mid December. Alternatively we still have refill bags and scoo...

    View full details
    $45.95 - $49.95
    $45.95 - $49.95
    $45.95 - $49.95
    $45.95
Keto friendly foods

Keto friendly foods

‘Keto’ or the ‘ketogenic diet’ is a commonly used phrase nowadays, particularly for those looking to lose weight. It is beneficial for so much more than this though!

Areas of benefit include mental clarity, improved energy levels, heightened brain function, slowing down/stopping epileptic seizures, hormone control, diabetes prevention/reversal… and the list goes on. Tempting right? 

Shop Keto

Reviews From Our Customers

Let customers speak for us

from 7338 reviews
NZ Whey Protein - 1kg Refill Bag
Whey protein

Been buying Nothing Naughty for over two years now and love everything about it. Refill bags are perfect, the protein powder is yummy and love that there are vegan options. And no, I am not vegan but love it can substitute a meal a day thats healthy and better for our planet. Delivery is so fast and customer service excellent. Honestly cant fault Nothing Naughty

karen kennedy
NZ Whey Protein - 1kg Refill Bag
Electrolyte Hydration Powder 515g
Great

Really great, I can give this to my toddler to help them recover from all the kindy bugs that leave them dehydrated. I can use this for myself when sick or in need of hydration. Easy to drink, I tend to over dilute it and it's still pleasant.

lara
Electrolyte Hydration Powder 515g
Lean Bean Protein - 500g Refill Bag
Really great

I have tried the chocolate and vanilla versions of the lean bean protein powder and they are my preferred plant based protein powder. They both are a bit on the sweet side when used in overnight oats, but both are really great in protein shakes. I could use them with frozen berries or just some cinnamon with water and oat milk, and they we easy and enjoyable to sip. Great smooth texture, no grit or odd aftertaste, and not oddly thick. Just really drinkable and usable. Have been drinking it for several months now.

lara
Lean Bean Protein - 500g Refill Bag
Electrolyte Hydration Powder 515g
Love this

Watermelon is so good. I just wish i could find an airtight jar to stop it attracting moisture too quickly. Really good price too

Dee
Electrolyte Hydration Powder 515g
Collagen Bars - Box of 12
So delicious

I thought the flat white bar was my fave but this is my new fave

Dee
Collagen Bars - Box of 12
NZ Whey Protein - 1kg Refill Bag

Chocolate flavour tastes great, not too sweet so easy to drink in the morning (reminds me of up n go). Nice texture.

Rachel
NZ Whey Protein - 1kg Refill Bag
Nothing Naughty Protein Bars - Box of 12
Delish

So yum!! Pineapple is a standout. Thanks guys!

Ashleigh
Nothing Naughty Protein Bars - Box of 12
Electrolyte Hydration Powder 515g
Lovely Taste!

Lovely flavour, not too sweet.
Very reasonably priced. I use this on my long runs and it works a treat!

Tracy Southern
Electrolyte Hydration Powder 515g
Collagen Bar - Single
Amazing products

All of them are so nice

Roger Rodrigues
Collagen Bar - Single
Lean Bean Protein - 500g Refill Bag
Lean bean

Love this product tastes great is great in my morning smoothie will keep on using

Megan Richards
Lean Bean Protein - 500g Refill Bag
Fruit Bar - Single
Very nice

Great flavor

Jill
Fruit Bar - Single
Nothing Naughty Protein Bars - Box of 12
100% amazing taste and goodness

Absolutely love the Pineapple and Salted Caramel bars.
Pineapple is like a bar of pineapple lumps yet it’s health food! I had to hide it from the rest of the family so it didn’t disappear so fast. Repeat orderer right here

Sarah Hn
Nothing Naughty Protein Bars - Box of 12
SAME SAME Plant-Based Meat Alternative
Yummy no beef

Seasoned the mixture with all purpose seasoning. Soooo good!!

T.H.
SAME SAME Plant-Based Meat Alternative
Nothing Naughty Protein Bars - Box of 12
Mixed Box - Delicious!

Best protein bars I’ve ever tried. Every flavour is just SO good - the pineapple one is basically a giant pineapple lump. Brilliant company with the fastest delivery in the land!

Jeanette Thomas
Nothing Naughty Protein Bars - Box of 12
Nothing Naughty Protein Bars - Box of 12
Best Protein bars ever!

I've been addicted to these for some years! Great wee 3pm treat, and after long runs. Delicious and healthy-ish, and lots of great flavours. All flavours are awesome, love the mixed box, but my all time favourite flavours, are pineapple (like a healthy pineapple lump!), raspberry white chocolate, flat white and salted caramel!
Great company, great service, and easy to navigate website!

Shiree
Nothing Naughty Protein Bars - Box of 12

Recipes Using Nothing Naughty

See more