Our mission is to fuel individuals towards their fullest potential through developing nourishing and convenient nutrition that supports optimal physical and mental health.
Locally owned and made
Why are our prices significantly lower than other brands? It's simple, we manufacture all our own products from our Waikato factory with no middle man. Which means we can assure premium quality nutrition at arguably, the best prices in NZ.
Nourishing and intentional
All our ingredients are carefully sourced and chosen to craft what we believe to be the most nourishing (and tasty!) nutritional product for it's purpose. Nothing unnecessary, just what your body needs.
Keep it real
Real people. Real food. Real images. No BS. Just quality products that can make a real difference to the well-being of our customers. And no objectification of women or other bodies to sell our products.
We value sustainability
We are passionate about preserving the planet and are continually working towards a smaller carbon footprint through all aspects of the production process. We work with leading NZ packaging suppliers using recycled and recyclable plastics to minimise impact on landfill and the environment.
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