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NZ owned & made

Why are our prices significantly lower than other brands? It's simple, we manufacture all our products in our Waikato factory. This means we can assure top quality nutrition at arguably, the best prices in NZ.

Nourishing & intentional

Our ingredients are carefully chosen to craft the most nourishing (and tasty!) products we can. Nothing unnecessary, just what your body needs.

Free Fast Shipping

When you spend $30+

5 Health Star Rating

Awarded to our signature Nothing Naughty Protein Bars!

Local Help & Support

We offer chat support during business hours

Stockists around NZ

Find a store near you

Keep it real

Real people. Real food. Real images. No BS. Just quality products that can make a real difference to the well-being of our customers.

We value sustainability

We're passionate about preserving the planet and are continually working towards a smaller carbon footprint through all aspects of the production process. We work with leading NZ packaging suppliers using recycled and recyclable plastics to minimise impact on landfill and the environment.

Shop Top Products

  • Browse our Top Sellers See more

  • Nothing Naughty Protein Bars - Box of 12

    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

    The Tastiest Protein Bars in NZ Looking for a protein bar that supports your fitness goals and actually tastes good? Nothing Naughty Protein Bars a...

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    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

  • Premium NZ Whey Protein - 1kg Jar

    $44.95 - $49.95
    $44.95 - $49.95
    $44.95 - $49.95
    $44.95

    Premium Protein from Grass-Fed New Zealand Cows Ready to take your fitness journey to the next level? Nothing Naughty NZ Whey Protein is a premium...

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    $44.95 - $49.95
    $44.95 - $49.95
    $44.95 - $49.95
    $44.95

  • Pure Collagen - 500g Jar

    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

    Boost Your Body's Natural Collagen Production Our Pure Collagen Peptides Powders provide bioavailable amino acids and peptides which are important ...

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    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

  • Plant Protein Bars - Box of 12

    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

    Power up with Plant Protein Meet your new "leaving the house must-have". Nothing Naughty Plant Protein Bars are the perfect on-the-go snack—rich in...

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    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

  • Lean Bean Protein - 500g Jar

    $32.95 - $34.95
    $32.95 - $34.95
    $32.95 - $34.95
    $32.95

    Our best tasting plant-based protein yet! Vegan | Gluten-Free Made from sustainably sourced Australian fava beans, Lean Bean Protein is blended at...

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    $32.95 - $34.95
    $32.95 - $34.95
    $32.95 - $34.95
    $32.95

  • Fibre Syrup 250ml

    $9.95 - $9.95
    $9.95
    $9.95 - $9.95
    $9.95

    Guilt Free Syrup! SUGAR FREE | GLUTEN FREE Fibre Syrup is a low calorie natural sweetener that also provides a good source of prebiotics and dietar...

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    $9.95 - $9.95
    $9.95
    $9.95 - $9.95
    $9.95

  • Premium Pea Protein - 1kg Jar

    $45.95 - $49.95
    $45.95 - $49.95
    $45.95 - $49.95
    $45.95

    Go Further with Premium Pea Protein Fuel your fitness with a plant-based powerhouse—free from the usual allergens. Nothing Naughty Pea Protein Iso...

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    $45.95 - $49.95
    $45.95 - $49.95
    $45.95 - $49.95
    $45.95

  • Protein Pancake & Waffle Mix 455g

    $17.95 - $17.95
    $17.95
    $17.95 - $17.95
    $17.95

    Quick and easy pancakes! Just add an egg and milk to the mix and you are ready to cook. Enjoy with your favourite toppings and fruit. Gluten Free ...

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    $17.95 - $17.95
    $17.95
    $17.95 - $17.95
    $17.95

Reviews From Our Customers

Let customers speak for us

from 10978 reviews
Pure Marine Collagen & Vitamin C - 300g Refill Bag
My nails have grown so much

The difference i have noticed in my nails are amazing, they are so strong and getting long. I normally have short brittle nails. Can’t taste flavour at all. I am onto to my second batch of this stuff and will continue buying !

Karla
Pure Marine Collagen & Vitamin C - 300g Refill Bag
Nothing Naughty Protein Bars - Box of 12
Raspberry White Chocolate protein bar

Sweet, chewy, filling and tasty. Will be ordering more.

Jo Morris
Nothing Naughty Protein Bars - Box of 12
Collagen Bars - Box of 12
Collagen bars

These are tasty.Will be ordering more.

Jo Morris
Collagen Bars - Box of 12
Nothing Naughty Protein Bars - Box of 12
Protein bars

Absolutely love the nothing naughty protein bars. I have one every day for lunch. Would love to be able to choose the flavours myself in the mixed box.

Jo Allen
Nothing Naughty Protein Bars - Box of 12
Chia Seeds 1kg

I put some on my breakfast every morning. I have porridge with fruit, yoghurt and chia. Great.

Murcott Fay
Chia Seeds 1kg
NZ Whey Protein - 1kg Refill Bag
Great quality

I’ve tried a couple of flavours and this is the first time I’ve bought the natural one. Mixes well with fruits and milk to make smoothies. I also add the collagen powder. Great product

Kate wasley
NZ Whey Protein - 1kg Refill Bag
Pure Collagen - 500g Refill Bag
Consistency is key

I have bought this several times now. Good value for money. I feel I can trust this brand

Kate wasley
Pure Collagen - 500g Refill Bag
Sunflower Lecithin 200g

Fast shipping, great price!
Seems to be helping with my clogged milk duct!

Amanda McLean
Sunflower Lecithin 200g
NZ Whey Protein - 1kg Refill Bag
Excellent products & super fast delivery

Top products, great service and delivery is always quick.

Mark Cooper
NZ Whey Protein - 1kg Refill Bag
Cocoa Butter 250g
Better cocoa butter

It is getting quite hard to source this stuff lately. This is nice cocoa butter- I use it in my kawakawa balm- highly recommend. Also good, prompt shipping.

Sara
Cocoa Butter 250g
Lean Bean Protein - 500g Jar
INCREDIBLE!

I really wanted to 'oomph' up my kids morning smoothies by adding protein. I couldn't add the one I take because mine has nootropics in it. And of course, I went online searching for a clean protein that would be safe for my kiddos. Purchased the 500grams of Chocolate Fudge - my kids LOVE it!!! I've noticed that my kids are more satiated and even-tempered because of the protein and they don't reach for snacks as often. My kids love the flavour and demand their morning smoothies now which I always had to encourage them to drink! Now they finish them in 3 mins - no nagging! With any extra smoothie - I chuck them into a popsicle mold and VOILA! Protein packed after-school snacks that are just as delicious and no need for junky snacks! Win win! I will definitely be purchasing this regularly for the littles. Sooo stoked.

Joti
Lean Bean Protein - 500g Jar
Nothing Naughty Protein Bars - Box of 12
Love them!

Best protein bar on the market . Have a fortnightly subscription for my partner and I. We get the box (12 bars) with the variety of flavours.

Kozzad
Nothing Naughty Protein Bars - Box of 12
Fruit Bar - Single
Fruit Bar

The real fruit bar tasted great , was filling and gluten free as well.
good for end of training session

Kevin Lindsay
Fruit Bar - Single
Pure Collagen - 500g Refill Bag

Great product, fast delivery, thank you!

Yelena Pogrebinskaya
Pure Collagen - 500g Refill Bag
Pure Collagen - 500g Jar
I think my eyebrow hairs are growing back

I’ve enjoyed taking the Valencia Orange powder and I’ve noticed that I have grown some eyebrow hairs which has not happened for a very long time. I’m 55.

JB
Pure Collagen - 500g Jar

Recipes Using Nothing Naughty

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