Skip to content
Contact Stockists About Blog Fundraising Become a Retailer

NEW Low Carb Mint Sauce

Say hello to your new favourite drizzle! A deliciously sweet sauce, packed with 4g of fibre for a feel-good pour every time.
Shop Now

NZ owned & made

Why are our prices significantly lower than other brands? It's simple, we manufacture all our products in our Waikato factory. This means we can assure top quality nutrition at arguably, the best prices in NZ.

Nourishing & intentional

Our ingredients are carefully chosen to craft the most nourishing (and tasty!) products we can. Nothing unnecessary, just what your body needs.

Free Fast Shipping

When you spend $30+

5 Health Star Rating

Awarded to our signature Nothing Naughty Protein Bars!

Local Help & Support

We offer chat support during business hours

Stockists around NZ

Find a store near you

Keep it real

Real people. Real food. Real images. No BS. Just quality products that can make a real difference to the well-being of our customers.

We value sustainability

We're passionate about preserving the planet and are continually working towards a smaller carbon footprint through all aspects of the production process. We work with leading NZ packaging suppliers using recycled and recyclable plastics to minimise impact on landfill and the environment.

Shop Top Products

  • Browse our Top Sellers See more

  • Nothing Naughty Protein Bars - Box of 12

    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

    Unfortunately, we’re experiencing delays in the production of our Raspberry White Chocolate and Flat White Protein Bars (which also affects our mi...

    View full details
    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95
  • Sold out

    Premium NZ Whey Protein - 1kg Jar

    $50.95 - $54.95
    $50.95 - $54.95
    $50.95 - $54.95
    $50.95

    Premium Protein from Grass-Fed New Zealand Cows Ready to take your fitness journey to the next level? Nothing Naughty NZ Whey Protein is a premium...

    View full details
    $50.95 - $54.95
    $50.95 - $54.95
    $50.95 - $54.95
    $50.95
    Sold out

  • Electrolyte Hydration Powder 515g

    $16.95 - $16.95
    $16.95
    $16.95 - $16.95
    $16.95

    Replenish & Hydrate - For Active Pursuits Our Premium Electrolyte Hydration Mix is the perfect companion for intense workouts, outdoor adventu...

    View full details
    $16.95 - $16.95
    $16.95
    $16.95 - $16.95
    $16.95

  • Pure Collagen - 500g Jar

    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

    Boost Your Body's Natural Collagen Production Our Pure Collagen Peptides Powders provide bioavailable amino acids and peptides which are important ...

    View full details
    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

  • Plant Protein Bars - Box of 12

    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

    Power up with Plant Protein Meet your new "leaving the house must-have". Nothing Naughty Plant Protein Bars are the perfect on-the-go snack—rich in...

    View full details
    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

  • Lean Bean Protein - 500g Jar

    $32.95 - $34.95
    $32.95 - $34.95
    $32.95 - $34.95
    $32.95

    Our best tasting plant-based protein yet! Plant-Based | Gluten-Free Made from sustainably sourced fava beans, Lean Bean Protein is blended at our ...

    View full details
    $32.95 - $34.95
    $32.95 - $34.95
    $32.95 - $34.95
    $32.95

  • Fibre Syrup 250ml

    $9.95 - $9.95
    $9.95
    $9.95 - $9.95
    $9.95

    Sugar-Free & High in Prebiotic Fibre! Nothing Naughty Fibre Syrup is a natural, low-calorie sweetener that adds the perfect touch of sweetness ...

    View full details
    $9.95 - $9.95
    $9.95
    $9.95 - $9.95
    $9.95

  • Premium Super Greens & Reds

    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

    Make everyday wellness easy and delicious Transform your morning routine with this tasty wellness blend, crafted in New Zealand to support your hea...

    View full details
    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

Reviews From Our Customers

Let customers speak for us

from 12844 reviews
NZ Whey Protein - 1kg Refill Bag
Best I’ve found

Love this, dissolves easy tastes good. Works in smoothies and on its own. The jar is awesome.
Bri

Andrew Ellis
NZ Whey Protein - 1kg Refill Bag
Nothing Naughty Protein Bars - Box of 12
Great tasting snack

Ordered about 4 boxes now. Great snack during the work day, rich in protein. Have gone on to order a range of things off the back of these. Highly recommend.

Matt L
Nothing Naughty Protein Bars - Box of 12
NZ Whey Protein - 1kg Refill Bag
Whey protein

Great way to get protein and a great taste too.

John Robinson
NZ Whey Protein - 1kg Refill Bag
Electrolyte Hydration Powder 515g
Love these

The best electrolytes I have ever tried, dissolves fully & quickly and isn't grainy at all and not overly sweet and love that it's sugar free

H.R
Electrolyte Hydration Powder 515g
Premium NZ Whey Protein - 1kg Jar
Strawberry protein

I have had a few brands of protein powder & this one is definitely the best, the strawberry flavour isn't too strong and it's nice and creamy
I have 1 a day to help increase my protein intake for breastfeeding

H.R
Premium NZ Whey Protein - 1kg Jar
Premium NZ Whey Protein - 1kg Jar
Banana protein

I have had a few brands of protein powder & this one is definitely the best, the banana flavour isn't too strong and it doesn't taste artificial like some

H.R
Premium NZ Whey Protein - 1kg Jar
Electrolyte Hydration Powder 515g
Love these

Love the berry flavour the most but all of them are nice, I go through 1-2 bags a week and it helps me stay hydrated while breastfeeding and boosts my supply too

H.R
Electrolyte Hydration Powder 515g
Lean Bean Protein - 500g Jar
Filling and so tasty

Everyone enjoys this protein powder and we can all tolerate it well. It is really tasty and delicious in a smoothie with frozen berries /greens/soy milk and banana. Keeps me full, will be buying again!

Rachel D
Lean Bean Protein - 500g Jar
Premium Whey Protein Bites
Delicious snack

Really tasty, filling and a great snack size to keep in my bag and pack in school lunches. Really like the pineapple chocolate combination. Have to hide them as they disappear quickly!

Rachel D
Premium Whey Protein Bites
Pure Marine Collagen & Vitamin C - 300g Refill Bag

I've only been using the marine collagen for a few weeks. I take it every morning before breakfast and I am happy with the taste and product. I will definitely be placing another order and intend to keep using this product as part of my healthy eating plan.

Anne Chatterley
Pure Marine Collagen & Vitamin C - 300g Refill Bag
Lupin Flour
excellant product

I used the flour in baking and it works great. Unlike Lupin tempah which bloats me this flour doesnt have the same outcome.

Anonymous
Lupin Flour
Premium NZ Whey Protein - 1kg Jar
Chocolate Protein Powder

Love this protein. I have some several times a day to get my protein up. Its tastes great. Delivery from Nothing Naughty is always so fast, 3 days at the most and I live rural. Such great service. Love their stuff.

Sue Krippner
Premium NZ Whey Protein - 1kg Jar
NZ Whey Protein - 1kg Refill Bag

Great Nutritional product

Susan Eaton
NZ Whey Protein - 1kg Refill Bag
Premium Whey Protein Bites
These are amazing! Hard to stop at one!

I'm normally quite skeptical of things that seem to good to be true, but these are amazing!! Delicious and definitely fill the 'treat' gap. They are almost too good - makes it hard to stop at one lol. I'm going to need to order more!! Love that these are made locally as well, makes it an even better purchase (if that's possible!).

Cassandra
Premium Whey Protein Bites
Premium Plant Protein Bites
So delicious!!!

I'm normally quite skeptical of things that seem to good to be true, but these are amazing!! Delicious and definitely fill the 'treat' gap. They are almost too good - makes it hard to stop at one lol. I'm going to need to order more!! Love that these are made locally as well, makes it an even better purchase (if that's possible!).

Cassandra
Premium Plant Protein Bites

Recipes Using Nothing Naughty

See more