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Nothing Naughty Protein Bars

Made fresh in NZ. Famous since ages ago.

Nothing Naughty Protein Bars are made fresh with no artificial colours, flavours or sweeteners. Premium NZ Whey Protein and our local know-how make for a winning combination known to be the "tastiest protein bars in NZ". On top of all the good stuff, these bars are also gluten free!

Available in 8 flavours. Buy a box of your favourite flavour or a mixed sampler box!

Build Your Own Box

Build Your Own Box

Want a specific combination of our #1 selling protein bars? Hit the button below and custom order your own box with your choice of quantity & flavours!

Choose from our original protein bars, plant protein bars, collagen bars, and more!

Build my own box


Yes, our protein bars are considered safe for pregnancy and breastfeeding. We recommend discussing your individual protein requirements with your doctor or midwife as this may vary depending on your circumstances. You can also find out more about protein requirements when pregnant or breastfeeding in our blog by Dr Shehnaz Hussain

Our Request low-carb Protein bars are specifically designed for those on keto/low-carb lifestyles and contain less than 2g carbs/sugars per bar. Our standard protein bars are not designed specifically for keto lifestyles, however, you may find they still fit within your daily carb intake limits. For example, our classic Nothing Naughty Protein Bars have less than 5g sugar per bar, so having half a bar would contain approx 2.5g sugars which may suit you fine as a keto snack!

No, our standard Protein Bars are made from NZ Whey Protein which comes from milk and is not vegan-friendly. However, we have a Plant Protein Bar range which is entirely plant-based, dairy-free and vegan friendly :)

This is dependent on your individual profile and goals but the minimum amount recommended to prevent protein deficiency is 0.8g/per kg of body weight per day.

As a brief guide for those who are active if you predominantly do endurance training eg. middle to long distance running, hiking, swimming and cycling the recommended daily intake of protein is 1.2-1.4g per kg of bodyweight per day.

If you predominantly do more power or strength training, such as weightlifting, powerlifting, CrossFit and resistance training then the recommended daily intake can range between 1.4-2.2g per kg of bodyweight per day.

For a more detailed explanation on how much protein you require per day check out our blog post by Dr Shehnaz Hussain on protein requirements.